{"id":954835,"date":"2020-03-16T08:35:38","date_gmt":"2020-03-16T15:35:38","guid":{"rendered":"https:\/\/www.peta.org\/?p=954835"},"modified":"2025-06-26T07:11:30","modified_gmt":"2025-06-26T14:11:30","slug":"chrysler-dealership-ends-iditarod-sponsorship","status":"publish","type":"post","link":"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/","title":{"rendered":"Chrysler Dealership Is 3rd Major Sponsor to Cut Ties With Iditarod This Month"},"content":{"rendered":"\n<p>We e-mailed, we picketed, we smashed cars, we refused to back down, and WE \ud83d\udc4f DID \ud83d\udc4f IT \ud83d\udc4f<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nine days into the <a href=\"https:\/\/www.peta.org\/news\/2020-iditarod-death-race-coverage\/\">2020 Iditarod<\/a>, Fiat Chrysler Automobiles (FCA) confirmed that its Anchorage dealership will finally cut ties with the Alaska <a href=\"https:\/\/www.peta.org\/issues\/animals-in-entertainment\/cruel-sports\/dogsled-racing\/\">dogsled<\/a> death race.<\/h4>\n\n\n\n<p>Thanks to a massive PETA campaign, Anchorage Chrysler Dodge Jeep Ram Center\u2014an independently owned FCA dealership that has sponsored the Iditarod since 2007\u2014has decided to drop its support of the race after this year&#8217;s event.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/chryslervictory.png\" alt=\"Photo of happy dog and Chrysler car with text &quot;Victory! Chrysler dealership will no longer support the cruel Iditarod\"\/><\/figure>\n\n\n\n<p>This victory wouldn&#8217;t have been achieved without kind folks like you. You sent more than 250,000 e-mails to Chrysler urging it to cut ties with the race. Our <a href=\"https:\/\/support.peta.org\/page\/2141\/donate\/1?locale=en-US\" target=\"_blank\" rel=\"noopener\">members<\/a> and supporters also helped us hold more than a dozen protests across the country featuring <a href=\"https:\/\/twitter.com\/peta\/status\/1226287859469971456\" target=\"_blank\" rel=\"noopener noreferrer\">costumed &#8220;dogs&#8221; smashing cars<\/a> \u2026<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/02\/Car-Smash-Protest-Urges-Chrysler-to-Sever-Iditarod-Ties.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/02\/Car-Smash-Protest-Urges-Chrysler-to-Sever-Iditarod-Ties.jpg\" alt=\"Car-Smash Protest Urges Chrysler to Sever Iditarod Ties\"\/><\/a><\/figure>\n\n\n\n<p>\u2026 <a href=\"https:\/\/twitter.com\/peta\/status\/1226316320431575046\" target=\"_blank\" rel=\"noopener noreferrer\">activists chained to Chryslers<\/a>&nbsp;\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/Chicago-Auto-Show-Chrysler-Iditarod-Demo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/Chicago-Auto-Show-Chrysler-Iditarod-Demo.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>\u2026 protesters <a href=\"https:\/\/www.facebook.com\/watch\/?v=664594560772448\" target=\"_blank\" rel=\"noopener noreferrer\">dragging a sled full of &#8220;dead dogs&#8221;<\/a> around downtown Detroit \u2026<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/iditarod-detroit-demo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/iditarod-detroit-demo.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>\u2026 and more. Our <a href=\"https:\/\/www.peta.org\/media\/psa\/iditarod-chained-suffering-and-dying-dogs-tv-psa\/\">ad blitz<\/a> opened eyes, too\u2014the ads played on television stations near the company&#8217;s Detroit headquarters and showed viewers the widespread neglect and suffering endured by dogs used in the Iditarod.<\/p>\n\n\n\n<p>These dogs are forced to run about 1,000 miles through biting winds, blinding snowstorms, and subzero temperatures. More than half of those who start the race don&#8217;t finish because they&#8217;re too ill, injured, or exhausted to go on. So far this year, more than 140 dogs have been dropped\u2014and musher Nicolas Petit is continuing to force the dogs on his team to run despite reports that all of them have vomited, three have had frostbite, and one nearly needed stitches.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-player\"><div class=\"widescreen-wrapper\"><iframe title=\"Dogs Endure Pain, Isolation, and Neglect at Iditarod Kennels\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YEtIlRBpBgU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>More than 150 dogs have died as a result of the race, not including countless others who were killed simply because they weren&#8217;t fast enough or who died during the off-season while chained outdoors, a standard practice seen in the <a href=\"https:\/\/investigations.peta.org\/iditarod-kennel-neglect\/\" target=\"_blank\" rel=\"noopener\">PETA undercover investigation<\/a> video above.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Iditarod is losing sponsors left and right.<\/h3>\n\n\n\n<p>In early March, longtime Iditarod sponsor <a href=\"https:\/\/www.peta.org\/news\/alaska-airlines-ends-iditarod-sponsorship\/\">Alaska Airlines cut ties with the cruel, deadly race<\/a>, followed by Baird Private Wealth Management just two days later. They join <a href=\"https:\/\/www.peta.org\/news\/coca-cola-shareholder-meeting-dead-dog-graveyard\/\">Coca-Cola<\/a>, Costco,\u00a0<a href=\"https:\/\/www.peta.org\/about-peta\/victories\/jack-daniels-ends-iditarod-sponsorship\/\">Jack Daniel&#8217;s<\/a>, Maxwell House, Nestl\u00e9, Panasonic, Pizza Hut, Safeway,\u00a0<a href=\"https:\/\/www.peta.org\/news\/state-farm-ends-iditarod-sponsorship-after-peta-appeal\/\">State Farm<\/a>, and\u00a0<a href=\"https:\/\/www.peta.org\/news\/wells-fargo-guggenheim-partners-no-longer-iditarod-sponsors\/\">Wells Fargo<\/a> in having ended their support of the Iditarod after hearing from PETA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dogs are not snowmobiles.<\/h2>\n\n\n\n<p>They are individuals with wants and needs who should never be forced to participate in a death race. But mushers <em>are<\/em> pushing dogs to the brink and beyond, just for a cash prize and bragging rights. These dogs are just as deserving of kindness as the dogs we share our homes with. We&#8217;re urging the Iditarod to make this year the last year it uses dogs, as the abusive spectacle is losing sponsors left and right. Click on the link below if you&#8217;re with us.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-large-button\"><a class=\"wp-block-button__link has-narwhal-background-color has-background wp-element-button\" href=\"https:\/\/headlines.peta.org\/iditarod-race-will-leave-you-outraged\/#takeaction\" target=\"_blank\">Ask Millennium Hotels and Resorts to Stop Sponsoring Cruelty to Dogs<\/a><\/div>\n<\/div>\n\n\n\n<p>We&#8217;re keeping a close eye on the 2020 Iditarod, including what happens with the&nbsp;<a href=\"https:\/\/www.peta.org\/news\/worst-iditarod-mushers-2020\/\">worst, most abusive mushers<\/a>.&nbsp;<a href=\"https:\/\/www.peta.org\/news\/2020-iditarod-death-race-coverage\/\"><strong>Check back for updates.<\/strong><\/a><\/p>\n<input class=\"fooboxshare_post_id\" type=\"hidden\" value=\"954835\"\/>","protected":false},"excerpt":{"rendered":"<p>We e-mailed, we picketed, we smashed cars, we refused to back down, and WE. DID. IT. Chrysler has confirmed that its Anchorage dealership will finally cut ties with the Iditarod.<\/p>\n","protected":false},"author":184,"featured_media":954334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"","beyondwords_integration_method":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":"","_links_to":"","_links_to_target":""},"categories":[22,68,446,61,2],"tags":[],"placement":[447],"section":[],"class_list":["post-954835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animals-in-entertainment","category-entertainment","category-fb-instant-articles","category-lifestyle","category-main-issues","placement-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Win for Dogs! Chrysler Dealership to Drop Iditarod | PETA<\/title>\n<meta name=\"description\" content=\"We e-mailed, we picketed, we smashed cars, we refused to back down, and WE. DID. IT. Chrysler&#039;s Anchorage dealership will cut ties with the Iditarod.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Win for Dogs! Chrysler Dealership to Drop Iditarod | PETA\" \/>\n<meta property=\"og:description\" content=\"We e-mailed, we picketed, we smashed cars, we refused to back down, and WE. DID. IT. Chrysler&#039;s Anchorage dealership will cut ties with the Iditarod.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/\" \/>\n<meta property=\"og:site_name\" content=\"PETA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/officialpeta\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-16T15:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T14:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/chryslervictory.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katherine Sullivan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/chryslervictory.png\" \/>\n<meta name=\"twitter:creator\" content=\"@peta\" \/>\n<meta name=\"twitter:site\" content=\"@peta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine Sullivan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/\"},\"author\":{\"name\":\"Katherine Sullivan\",\"@id\":\"https:\/\/www.peta.org\/#\/schema\/person\/40eb3364171df8aee4336a1277079aaa\"},\"headline\":\"Chrysler Dealership Is 3rd Major Sponsor to Cut Ties With Iditarod This Month\",\"datePublished\":\"2020-03-16T15:35:38+00:00\",\"dateModified\":\"2025-06-26T14:11:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/\"},\"wordCount\":512,\"image\":{\"@id\":\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/03\/1A9C9719.jpg\",\"articleSection\":[\"Animals in Entertainment\",\"Entertainment\",\"Facebook Instant Articles\",\"Lifestyle\",\"Main Issues\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.peta.org\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/\",\"url\":\"https:\/\/www.peta.org\/news\/chrysler-dealership-ends-iditarod-sponsorship\/\",\"name\":\"A Win for Dogs! 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