{"id":1158010,"date":"2025-07-14T08:04:44","date_gmt":"2025-07-14T15:04:44","guid":{"rendered":"https:\/\/www.peta.org\/?p=1158010"},"modified":"2025-07-14T08:44:29","modified_gmt":"2025-07-14T15:44:29","slug":"sheep-slaughter-new-zealand-wool","status":"publish","type":"post","link":"https:\/\/www.peta.org\/news\/sheep-slaughter-new-zealand-wool\/","title":{"rendered":"World\u2019s First-Ever Look Into a New Zealand Sheep Slaughterhouse"},"content":{"rendered":"\n<p>If sheep could speak our language, they\u2019d beg you to stop believing \u201cethical\u201d and \u201chumane\u201d wool labels. ZQ calls itself \u201cthe world\u2019s leading ethical wool brand,\u201d but PETA Asia-Pacific\u2019s <a href=\"https:\/\/investigations.peta.org\/new-zealand-zq-wool\/\">investigation into 11 ZQ-certified facilities<\/a> shows workers kicking, cutting, and throwing sheep during shearing. Does it sound like sheep used for wool are \u201chumanely treated\u201d to you? Whether the label says \u201cethical\u201d or \u201cresponsible\u201d or not, sheep in the wool industry still end up at the same slaughterhouses once they\u2019re no longer profitable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-player\"><div class=\"widescreen-wrapper\"><iframe title=\"PETA Asia Investigation: The Slaughter Behind New Zealand&#039;s &#039;Humane&#039; Wool\" src=\"https:\/\/player.vimeo.com\/video\/1099514204?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>Sheep in the supply chain of <strong>VF Corporation<\/strong>, which owns <strong>The North Face<\/strong>, <strong>icebreaker<\/strong>, <strong>Smartwool<\/strong>, <strong>Timberland<\/strong>, and other retailers, are sent to this slaughter company. See how sheep suffer for wool, and then use the form below to urge the company to stop supporting this violence against sheep!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 Ways Sheep Suffer for New Zealand Wool<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Mutilating Lambs Is Commonplace in the Wool Industry<\/strong><\/h3>\n\n\n\n<p>Sheep are gentle individuals with unique personalities, but the wool industry treats them like machines. In New Zealand, it is <em>legal <\/em>for a farmer to burn and cut lambs\u2019 tails off without pain relief. These lambs are fully aware and feel excruciating pain as workers burn their sensitive bodies with a hot iron. When fuel for the tool runs low, it prolongs their agony.<\/p>\n\n\n\n<p>When questioned about penalties if lambs die during the tail-docking process, a worker bluntly responded, \u201cLivestock is deadstock, bro.\u201d This violent mutilation is routine in the wool industry.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"602\" height=\"336\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-602x336.jpg\" alt=\"\" class=\"wp-image-1158011\" srcset=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-602x336.jpg 602w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-300x168.jpg 300w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-768x429.jpg 768w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-1536x858.jpg 1536w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-2048x1144.jpg 2048w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-750x419.jpg 750w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-1500x838.jpg 1500w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-with-wounds-from-shearing-scaled.jpg 1400w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Workers Beat, Stomp, and Cut Sheep for Their Wool<\/strong><\/h3>\n\n\n\n<p>PETA Asia-Pacific\u2019s investigation into 11 ZQ-certified farms revealed that workers abused sheep while shearing them. They carved gaping wounds into sheep\u2019s flesh and then crudely stitched them back up without painkillers. One worker laughed as blood poured from a sheep\u2019s eye.<\/p>\n\n\n\n<p>Investigators recorded shearers kicking, stomping on, and throwing shorn sheep down chutes. One even slammed a sheep\u2019s head into a wooden board three times.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/sheep-being-thrown.gif\" alt=\"\" class=\"wp-image-1158012\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Sheep Watch Their Flockmates Die\u2014Then It\u2019s Their Turn<\/strong><\/h3>\n\n\n\n<p>There\u2019s no retirement for sheep used by the wool industry. Even the minimal welfare standards of ZQ-certified wool go out the window when sheep are no longer \u201cuseful\u201d to the wool industry. Once their wool production slows, they\u2019re sold and slaughtered for their flesh, just like all the other sheep used for wool or raised for their flesh.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"602\" height=\"339\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-602x339.png\" alt=\"\" class=\"wp-image-1158013\" srcset=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-602x339.png 602w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-300x169.png 300w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-768x432.png 768w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-1536x864.png 1536w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-375x212.png 375w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-750x422.png 750w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-1500x844.png 1500w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard-480x270.png 480w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-stockyard.png 1400w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p>PETA Asia-Pacific\u2019s <a href=\"https:\/\/investigations.peta.org\/new-zealand-zq-wool\/\">previous investigation into ZQ-certified facilities<\/a> led to Silver Fern Farms, which buys sheep from the wool industry in New Zealand. A ZQ farm supplying VF Corporation\u2019s brand, icebreaker, confirmed that it had a contract to send sheep to this slaughter company.<\/p>\n\n\n\n<p>In new undercover footage from one of Silver Fern\u2019s slaughterhouses, workers herd sheep onto a conveyor belt and electroshock them in full view of each other. The sheep see their companions\u2019 slumped bodies collapse into a chute, then witness workers slicing through their throats, knowing they\u2019re next.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"602\" height=\"339\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-602x339.jpg\" alt=\"\" class=\"wp-image-1158014\" srcset=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-602x339.jpg 602w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-300x169.jpg 300w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-768x432.jpg 768w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-1536x864.jpg 1536w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-375x212.jpg 375w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-750x422.jpg 750w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-1500x844.jpg 1500w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning-480x270.jpg 480w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Sheep-in-converyor-for-stunning.jpg 1400w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Sheep Feel It as Workers Slit Their Throats<\/strong><\/h3>\n\n\n\n<p>At Silver Fern Farms, workers use head-only electric stunning, which sometimes fails. A veterinary professor who reviewed the footage said that the sheep\u2019s ear movements and tense heads suggested that the \u201cstunning was sometimes inadequate,\u201d meaning some animals were feeling every moment\u2014and all of the pain\u2014of slaughter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep.png\"><img decoding=\"async\" width=\"602\" height=\"339\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-602x339.png\" alt=\"\" class=\"wp-image-1158030\" srcset=\"https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-602x339.png 602w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-300x169.png 300w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-768x432.png 768w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-1536x864.png 1536w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-375x212.png 375w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-750x422.png 750w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-1500x844.png 1500w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep-480x270.png 480w, https:\/\/www.peta.org\/wp-content\/uploads\/2025\/06\/Worker-slaughtering-sheep.png 1400w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kicked, Killed, and Beaten for Sweaters and Scarves: <\/strong><strong>Take Action for Sheep<\/strong><\/h2>\n\n\n\n<p>Every sheep used for wool, whether from ZQ-certified farms or not, is exploited from the shearing shed to the slaughterhouse. <strong>Speak up for sheep: Urge brands like icebreaker to use only compassionate vegan materials and stop supporting the cruel wool industry.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It Takes Two Seconds to Take Action for Sheep<\/h2>\n\n\n\n<div class=\"pma-content-shortcode pma-locale-en\" id='pma-root-node'>\n\t\t\t<div class=\"row pma-text-center\" id='pma-response-error'><\/div>\n\t<form action=\"#\" name=\"PE ETT SKN 2024-12-30 Kicked, Punched, Killed: First Ever Expose into New Zealand\u2019s Sham ZQ Wool (Sadie|MC)\" id=\"pb-76009\" method=\"POST\"  class=\"pma-adv-form\" onsubmit=\"return PMA_FRONT.submit_form( this )\" data-ajax_submit='Y' data-response_target=\"#pma-root-node\"  data-submit_button=\".pma-button-submit\" data-error_response_target=\"#pma-response-error\" data-loader='#pma-loader'>\n\t\t<div class=\"cols-wrapper cols-1\">\n\t\t\t<div class=\"col pma-secondary-alert-title\"><h2>Kicked, Punched, Killed: First Ever Expos\u00e9 of New Zealand\u2019s Sham \u2018ZQ\u2019 Wool<\/h2><\/div>\n\t\t<\/div>\n\t\t<div class=\"section-pma-alert\">\n\t\t\t<div class=\"cols-wrapper cols-2\">\n\t\t\t\t<div class=\"col pma-mineral-col-1 \">\n\t\t\t\t\t<div class=\"columns\">\n\t\t\t\t\t\t <div class=\"pma-call-to-action\">Take Action Now!<\/div>\t\t\t\t\t\t \t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t<fieldset id=\"message\" class=\"pma-fieldset-shortcode pma-fieldset-shortcode-primary\">\n\t\t\t\t\t\t\t\t<div class=\"mob-letter\">\n\t\t\t\t\t\t\t\t\t<div class=\"pma-letter\">\n\t\t\t\t\t\t\t\t\t<div class=\"label-wrap label_subject\"><label for=\"contact-message-subject\">Subject<\/label><\/div><div class=\"field-wrap field-subject\"><input type=\"text\" id=\"contact-message-subject\" class=\"form-input pma-message-subject\" name=\"contactMessage.subject\" value=\"Stop Selling Wool\" ><\/div>\t\t\t\t\t\t\t\t\t<div class=\"label-wrap label_message\"><label for=\"contactMessage.message\">Message<\/label><\/div><div class=\"field-wrap field-message\"><textarea class=\"form-textarea pma-message-body\" name=\"contactMessage.message\">I was appalled to learn that your company is associated with ZQ, whose claims about \u201chumanely produced\u201d wool are meaningless and deceptive. \n\nA PETA Asia-Pacific investigation documented entrenched cruelty to sheep used for their wool, including workers who beat, kicked, and stomped on terrified sheep at ZQ-certified facilities. \n\nShearers kicked sheep after they resisted entering the scary chute. The worker\u2019s rough handling during shearing left sheep with gaping wounds, which were stitched up without any painkillers. On one farm, PETA Asia-Pacific\u2019s investigators saw the same collapsed sheep several times over two days while her condition deteriorated. In the end, without even attempting to stun her, a farmer cut her throat and dumped her body into a trash pit.\n\nThis investigation proves, yet again, that even the supposed \u201cbest\u201d wool standards mean animals suffer immensely. Please stop selling anything made of wool.<\/textarea><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/fieldset>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col margin pma-mineral-col-2  additinal-form-fields-n\">\n\t\t\t\t\t<div class=\"columns\">\n\t\t\t\t\t\t\t\t\t\t\t\t<fieldset id=\"message\" class=\"pma-fieldset-shortcode pma-fieldset-shortcode-primary\">\n\t\t\t\t\t\t<div class=\"constituent_fields\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"req-legend\">All fields in <b>bold<\/b> are mandatory.<\/div>\n\t\t\t\t\t\t\t<div class = \"field-wrap  text text cont_firstName\"><label class='hidden' for='supporter.firstName-69ca9872bcf83'>First Name<\/label><input type='text' id='supporter.firstName-69ca9872bcf83' class='supporter.firstName   form-input ens_cookie' name='supporter.firstName' value='' data-field-name='First Name' placeholder='First Name'  data-val-msg-req='First Name is required.' data-val-msg-valid='Please enter valid First Name.'><\/div>\n<div class = \"field-wrap  text text cont_lastName\"><label class='hidden' for='supporter.lastName-69ca9872bcfa1'>Last Name<\/label><input type='text' id='supporter.lastName-69ca9872bcfa1' class='supporter.lastName   form-input ens_cookie' name='supporter.lastName' value='' data-field-name='Last Name' placeholder='Last Name'  data-val-msg-req='Last Name is required.' data-val-msg-valid='Please enter valid Last Name.'><\/div>\n<div class = \"field-wrap required email email cont_emailAddress\"><label class='hidden' for='supporter.emailAddress-69ca9872bcfaf'>E-Mail Address<\/label><input type='email' id='supporter.emailAddress-69ca9872bcfaf' class='supporter.emailAddress required  form-input trim-spaces validate-email ens_cookie' name='supporter.emailAddress' value='' data-field-name='E-Mail Address' placeholder='E-Mail Address'  data-val-msg-req='E-Mail Address is required.' data-val-msg-email='Enter a valid e-mail address.' aria-label='E-Mail Address'><\/div>\n<div class = \"field-wrap  mobile_phone mobile-phone cont_NOT_TAGGED_69\"><div class='mobile-optin-teaser field-wrap'><\/div><input type='text' class=' form-input fld_mobile_phone' name='mobile_phone' value=''  placeholder='Mobile Phone (Optional)' data-val-msg-req='Mobile Phone is required.' aria-label='Mobile Phone (Optional)'><input type='hidden' name='mobile_phone_map' value ='supporter.NOT_TAGGED_69'><div class='mobile-optin-tc field-wrap'>By providing your mobile phone number, you agree to receive automated texts and calls from PETA and accept our  <a href=\"https:\/\/www.peta.org\/about-peta\/learn-about-peta\/website-policies\/texting-terms-and-conditions\/\" target=\"_blank\">terms and conditions<\/a>. 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Watch and take action!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peta.org\/news\/sheep-slaughter-new-zealand-wool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World\u2019s First Look Into New Zealand Sheep Slaughterhouse | PETA\" \/>\n<meta property=\"og:description\" content=\"No matter if the label says \u201cethical\u201d or not, sheep in the wool industry end up at the same slaughterhouses. 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