{"id":1023402,"date":"2022-02-09T17:28:35","date_gmt":"2022-02-10T01:28:35","guid":{"rendered":"https:\/\/www.peta.org\/?p=1023402"},"modified":"2022-02-11T09:10:32","modified_gmt":"2022-02-11T17:10:32","slug":"victory-millennium-hotels-iditarod-sponsor","status":"publish","type":"post","link":"https:\/\/www.peta.org\/news\/victory-millennium-hotels-iditarod-sponsor\/","title":{"rendered":"We Did It! Millennium Hotels Drops Iditarod After Worldwide PETA Campaign"},"content":{"rendered":"<p><strong>BREAKING: <\/strong>Millennium Hotels and Resorts\u2014one of the\u00a0Iditarod\u2019s last major sponsors\u2014has confirmed that 2022 is the last year it will sponsor the death race. This huge victory for dogs, who deserve better than being run to death for mushers\u2019 prize money, follows a tenacious PETA campaign that we couldn\u2019t have won without\u00a0<em>your<\/em> support.<\/p>\n\r\n\t\t<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\r\n\t\t<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">From worldwide protests &amp; ad campaigns, to emails &amp; phone calls from supporters, the hotel chain couldn\u2019t ignore our voices.<br><br>Thank you <a href=\"https:\/\/twitter.com\/Millennium_USA?ref_src=twsrc%5Etfw\">@Millennium_USA<\/a> for ending your sponsorship of the cruel <a href=\"https:\/\/twitter.com\/hashtag\/Iditarod?src=hash&amp;ref_src=twsrc%5Etfw\">#Iditarod<\/a>. <a href=\"https:\/\/t.co\/tLIAOEOUJc\">pic.twitter.com\/tLIAOEOUJc<\/a><\/p>&mdash; PETA (@peta) <a href=\"https:\/\/twitter.com\/peta\/status\/1491544978874679301?ref_src=twsrc%5Etfw\">February 9, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\r\n\t\t<\/div><\/figure>\r\n\t\t\n<p>Millennium Hotels had sponsored the Iditarod for nearly 30 years. But with ads placed from Alaska to New York and protests held from Paris \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Millennium-Hotels-Paris-PETA-protest-Iditarod-cruelty-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Millennium-Hotels-Paris-PETA-protest-Iditarod-cruelty-scaled.jpg\" alt=\"Millennium Hotels Paris PETA protest Iditarod cruelty\"\/><\/a>\n<\/figure>\n<p>\u2026 to Manila \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Millennium-Hotel-Manila-PETA-protest-over-Iditarod-sponsorship-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Millennium-Hotel-Manila-PETA-protest-over-Iditarod-sponsorship-scaled.jpg\" alt=\"Millennium Hotels Manila PETA protest over Iditarod sponsorship\"\/><\/a>\n<\/figure>\n<p>\u2026 and with the help of <em>hundreds of thousands<\/em> of supporters like you, we put the hotel chain on blast. And it worked! Together, we made the Iditarod\u2019s cruelty to dogs\u00a0impossible to ignore and gave Millennium Hotels no choice but to end its support of the deadly event. We put up bus ads in Anchorage, Alaska, ahead of the race \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2022\/02\/millennium_hotels_bus_ad-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2022\/02\/millennium_hotels_bus_ad-scaled.jpg\" alt=\"peta bus ad calls on millennium hotels to cut ties with deadly iditarod\"\/><\/a>\n<\/figure>\n<p>\u2026 placed print ads in hospitality magazines, erected a billboard near the chain\u2019s New York City Times Square hotel \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2022\/02\/millennium_hotels_billboard-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2022\/02\/millennium_hotels_billboard-scaled.jpg\" alt=\"\"\/><\/a>\n<\/figure>\n<p>\u2026 and launched a flyposting campaign with the street artist Praxis:<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/12\/millennium-hotels-iditarod-flyposting-in-new-york-city-2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/12\/millennium-hotels-iditarod-flyposting-in-new-york-city-2.jpg\" alt=\"\"\/><\/a>\n<\/figure>\n<p>We held dozens of spirited protests at Millennium hotels worldwide, including in Anchorage \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Anchorage-Millennium-Hotel-Iditarod-PETA-demo-scaled.jpeg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Anchorage-Millennium-Hotel-Iditarod-PETA-demo-scaled.jpeg\" alt=\"Anchorage Millennium Hotel Iditarod PETA demo\"\/><\/a>\n<\/figure>\n<p>\u2026 and Boulder and Avon, Colorado \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Millennium-protest-Avon-CO-PETA-2021.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/Millennium-protest-Avon-CO-PETA-2021.jpg\" alt=\"Millennium protest Avon CO PETA\"\/><\/a>\n<\/figure>\n<p>\u2026 as well as in Boston; Durham, North Carolina; Los Angeles \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-large\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/PETA-protest-Millennium-Los-Angeles-Hotel-Iditarod-Sponsor-scaled.jpeg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2021\/09\/PETA-protest-Millennium-Los-Angeles-Hotel-Iditarod-Sponsor-scaled.jpeg\" alt=\"PETA protest Millennium Los Angeles Hotel Iditarod Sponsor\"\/><\/a>\n<\/figure>\n<p>\u2026 Minneapolis; Nashville, Tennessee; Scottsdale, Arizona; and New York City.<\/p>\n<p>We took to the Internet to keep the pressure on the chain, too, including by urging our millions of followers to take action for dogs \u2026<\/p>\n\r\n\t\t<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\r\n\t\t<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Over 150 dogs have died because of the Iditarod.<br><br>Tell <a href=\"https:\/\/twitter.com\/Millennium?ref_src=twsrc%5Etfw\">@millennium<\/a> to pack its bags &amp; check out of cruelty! <a href=\"https:\/\/t.co\/a29Vnd2cKl\">https:\/\/t.co\/a29Vnd2cKl<\/a><\/p>&mdash; PETA (@peta) <a href=\"https:\/\/twitter.com\/peta\/status\/1427405562698993664?ref_src=twsrc%5Etfw\">August 16, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\r\n\t\t<\/div><\/figure>\r\n\t\t\n<p>\u2026 and by holding a week of action: \u201c<a href=\"https:\/\/facebook.com\/events\/715450085676110\/\" target=\"_blank\" rel=\"noopener\">Let\u2019s make sure Millennium is the next to drop its sponsorship!<\/a>\u201d we said last year. And because of <em>your <\/em>help, we got there. Millennium Hotels will soon join <a href=\"https:\/\/www.peta.org\/features\/companies-cut-ties-with-dog-race\/\">the growing list of companies<\/a> (including ExxonMobil, Chrysler, Alaska Airlines, Coca-Cola, and Jack Daniel\u2019s) that have listened to PETA and the public and stopped supporting a cruel industry in which dogs are chained up, dogs like Snickers, whom a PETA eyewitness observed limping and suffering from chronic, painful arthritis during an <a href=\"https:\/\/investigations.peta.org\/iditarod-kennel-neglect\/\" target=\"_blank\" rel=\"noopener\">expos\u00e9<\/a> \u2026<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2020\/08\/snickers_iditarod_victim.gif\" alt=\"Snickers, an Iditarod victim\" class=\"wp-image-968537\"\/><figcaption class=\"wp-element-caption\"> Rather than providing Snickers with the veterinary care and comfort that she desperately needed, former Iditarod champion John Baker chained the elderly dog beside the frozen sea, all alone and unable to escape the Arctic cold.<\/figcaption><\/figure>\n<p>\u2026 and forced to run so far and so fast that their bodies break down, their paws bleed, or they die after inhaling their own vomit.<\/p>\n<p>In response to the news that Millennium Hotels is ending its sponsorship, PETA turned a planned February 10 protest at the Millennium Knickerbocker Hotel Chicago into a victory party! PETA and Chicago Alliance for Animals supporters in party hats celebrated and rallied passersby to give a round of ap<em>paws<\/em> to Millennium Hotels:<\/p>\n<figure data-media-credits=\"[{&quot;credit&quot;:&quot;&quot;,&quot;credit_link&quot;:&quot;&quot;}]\" class=\"wp-block-image aligncenter size-large wp-block-image--has-credit\">\n<a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2022\/02\/Millennium-Knickerbocker-Hotel-Chicago-Iditarod-Victory-Party.jpg\"><img decoding=\"async\" src=\"https:\/\/www.peta.org\/wp-content\/uploads\/2022\/02\/Millennium-Knickerbocker-Hotel-Chicago-Iditarod-Victory-Party-602x401.jpg\" alt=\"Victory! Millennium Hotels Drops Iditarod Sponsorship\"\/><\/a>\n<\/figure>\n<h4 class=\"wp-block-heading\">PETA Executive Vice President Tracy Reiman weighed in ahead of the bash:<\/h4>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The champagne corks will be popping in the Windy City tomorrow over the news that Millennium Hotels and Resorts is checking out of the Iditarod\u2019s cruelty to dogs. PETA is celebrating this huge blow to the vile dog-sled industry and will now turn its attention to the shrinking number of sponsors that are still willing to bankroll a race that has run dogs to their deaths.<\/p><\/blockquote>\n<p>More than 150 dogs have died during the Iditarod since it began, and that doesn\u2019t include those who died in the off-season or who were killed because they weren\u2019t fast or fit enough to make the grade. Dogs used in the race are forced to pull heavy sleds across approximately 1,000 miles of grueling terrain, through blinding blizzards and subzero temperatures. During the 2021 race alone, nearly 200 dogs were pulled off the trail because of exhaustion, illness, injury, or other causes. However, despite the death toll and a public outcry\u2014and even though ex-sponsors have been running for the hills\u2014CEO Rob Urbach and his colleagues still plan to hold the cruel event in less than a month.<\/p>\n<h4 class=\"wp-block-heading\">Together, we\u2019ve persuaded Millennium Hotels to stop funding cruelty. With your help, we can make even more of a difference for vulnerable dogs.<\/h4>\n<p>Wells Fargo, State Farm, Panasonic, and others have ended their support of the Iditarod after hearing from PETA and <em>you<\/em>\u2014so let\u2019s put the pressure on GCI, owned by Liberty Media, to follow suit. Click below to urge the internet service provider to do the right thing for dogs:<\/p>\n\r\n\t\t\t<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\r\n\t\t\t\t<div class=\"wp-block-button is-style-large-button\"><a class=\"wp-block-button__link has-bright-red-background-color has-background wp-element-button\" href=\"https:\/\/support.peta.org\/page\/34728\/action\/1?locale=en-US&amp;en_txn7=blog::millennium%20hotels%20iditarod%20victory\" target=\"_blank\">Tell Liberty Media\/GCI to Stop Supporting the Deadly Iditarod!<\/a><\/div>\r\n\t\t\t<\/div>\r\n\t\t<input class=\"fooboxshare_post_id\" type=\"hidden\" value=\"1023402\"\/>","protected":false},"excerpt":{"rendered":"<p>Dogs deserve better than being run to death for mushers\u2019 prize money, and Millennium Hotels and Resorts has agreed to stop supporting such cruelty. The hotel chain is dropping its Iditarod sponsorship after nearly 30 years.<\/p>\n","protected":false},"author":184,"featured_media":1023379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"page-full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"","beyondwords_integration_method":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":"","_links_to":"","_links_to_target":""},"categories":[22,35],"tags":[],"placement":[447],"section":[],"class_list":["post-1023402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animals-in-entertainment","category-cruel-practices","placement-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Victory! Millennium Hotels Drops Iditarod Sponsorship | PETA<\/title>\n<meta name=\"description\" content=\"Following a worldwide PETA campaign, Millennium Hotels and Resorts stops fueling the Iditarod. Will Liberty Media\/GCI be next?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peta.org\/news\/victory-millennium-hotels-iditarod-sponsor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victory! Millennium Hotels Drops Iditarod Sponsorship | PETA\" \/>\n<meta property=\"og:description\" content=\"Following a worldwide PETA campaign, Millennium Hotels and Resorts stops fueling the Iditarod. 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